Policy & Site Promotion
Engage with the Local Plan Process
Engage with the Local Plan Process to Secure Long-Term Development Opportunities. If you're looking to realise the development potential of your land, actively engaging with the local development plan process can be a strategic alternative—or complement—to submitting a planning application straight away. This route is particularly valuable for landowners, developers, and strategic investors who are focused on medium to long-term objectives.
By promoting land through the Council’s Local Plan review, it may be possible to have your site formally allocated for development, securing the principle of development in advance and streamlining the path to future planning consent.
What Is Site Promotion and Why Is It Important?
Site promotion involves putting forward land for potential allocation during the review or preparation of a Local Plan. If successful, this results in the land being included in the plan as a preferred location for development—whether for housing, employment, mixed-use or other purposes. This recognition can significantly increase the land’s value and makes securing planning permission more straightforward at a later stage.This process is essential for strategic land interests and is especially effective for sites that may not be immediately deliverable but have clear potential over the plan period.
How coast to country Can Help
We work closely with landowners and developers to create bespoke planning strategies that position their sites favourably during the Local Plan review process.
Our services include:
Monitoring emerging plans and policy changes:
Local Plans and associated evidence bases are regularly updated. We keep our clients informed and ready to act as new opportunities arise.
Preparing robust representations and evidence:
We prepare and submit professional representations at key stages of consultation to demonstrate a site’s deliverability, suitability, and alignment with planning objectives.
Coordinating supporting technical inputs:
We can bring in specialist consultants where needed to provide supporting assessments (e.g. highways, flood risk, ecology) to strengthen your submission.
Engaging with officers and local politicians:
We liaise with planning officers, local councillors, and other stakeholders to build support and raise awareness of your site’s potential.
Representation at hearings and examinations:
Where necessary, we can represent your interests at Local Plan examinations, helping to defend your site’s inclusion and respond to inspector questions.
Timing and Early Involvement Are Key
Whether you are promoting a single parcel of land or part of a larger estate, timing is critical. Engaging early in the plan-making process improves your chances of success and helps ensure your proposals align with the Council’s evolving evidence base and housing or employment needs. Being proactive, rather than reactive, ensures that your land interests are protected and advanced throughout every stage of plan preparation.
Protect and Unlock the Value of Your Land
If you’re a landowner, developer, or investor, taking part in the development plan process is an essential step in achieving your long-term goals. Coast to Country’s experienced planning consultants are here to guide you through the complexities and maximise the potential of your land. Contact our team today to discuss a tailored strategy for promoting your site through the Local Plan process.